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Marketing Communications Manager, Buildings Segment is responsible for leading all local direct brand awareness, familiarity and demand generation activities and initiatives targeting key target audiences in Buildings industry segment in Germany. The Buildings Segment MarCom Manager cooperates actively with local sales teams and a wider local marketing team to agree on business strategies for supported industry segment, define segment´s marketing strategy, target audiences, develop and execute marketing plans to support the agreed long-term business strategies and achievement of yearly profit plan´s goals.

• You will work close with the local sales leaders and the marketing team and translate Buildings segment´s business objectives into a marketing communication strategy and an action plan in Germany.
• You will localise and tailor centrally created marketing campaigns and content, choose the most relevant media channels, execute and optimise omnichannel campaigns targeting Buildings industry segment audiences, including installers, panel builders, consultants, end users. The marcom mix will cover all different tactics including email newsletter, direct mail, collateral, website content, SEO, PR, social marketing, events, blogs, media buy activities etc.
• You will work closely with EMEA buildings segment marketing team to ensure that centrally created campaigns are relevant for Buildings segment customers in Germany
• You will be also responsible for marketing elements of Panel Builder and Installer partner programs in Germany
• You will manage an annual budget for Buildings segment marketing activities and report campaign results and ROMI

• Bachelor Degree in Marketing, Business Administration or related field. MBA and/or technical background is a plus
• B2B marketing experience
• Preferably some experience in marketing communications and building and executing digital marketing campaigns
• Experience or readiness to work in dynamic environment, international cross-functional teams and matrix organizations
• Knowledge of B2B business. Knowledge of electrical market is a plus
• Understand customer buying journeys, segmentation and targeting
• Develop integrated marketing campaigns using data. This to include goal setting, budgeting, activities, content, reporting, segmentation, etc.
• Ability to run omni-channel integrated marketing campaigns including all different marketing tactics
• Analytical skills to be able to analyse campaigns and optimize them to achieve high ROMI
• Excellent written and verbal communication skills in English and German, with the ability to present to senior management
• Strong organizational and project management skills with ability to operate on a wide range of topics and projects in parallel
• A Plus: Graphical skills
• Technical skills: Microsoft Outlook, PowerPoint. Knowledge of any content management platforms, web content management platforms, visual collaboration tools, marketing automation, social media, sales enablement platforms is a plus

• A highly engaged, motivated and innovative team
• Cross-cultural working environment
• Flexible work time
• Varied and exciting challenges
• Inclusion & Diversity - Openness to diversity widens our access to the best talent. Inclusion allows us to engage that talent fully
• Great promotional opportunities – We encourage internal promotion, whenever possible
• Learning & Development - We invest in our employees for the long term – not just with salary and benefits, but with ongoing learning and development opportunities